Whether it is uniform, eye-catching packaging, a memorable logo, or an exquisite client brochure, the design should encompass every aspect of your business.

A strong brand is the collection of feelings, thoughts, emotions and experiences (negative or positive) one person has about your product, service or company. Valuations of the top companies in the world suggest that close to thirty to seventy percent of the company’s value (all assets included) account for brand equity. A strong focused brand makes it easier for the customer to buy and makes it easier for the sales force to sell. It is this premise that makes brand development an important central aspect of starting and growing a business.

Our logo and brand development approach seeks to uncover what makes your brand unique, relevant and worth considering. It answers the questions:

• Who are you?
• Who needs to know?
• How will they find out?
• Why should they care?
• What is the why behind the what and how?

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