Project Description

Pautzke Logo

“The Fix”

An emergency “fix” for Pautzke Bait Co.

Their website was a visual mess and had many functionality issues.  First of all, the site was taking over 30 seconds to load and products could not be navigated to because of menu errors.  Apparel products were off-site and not live, Pros bios are outdated, and over 2000 stores were missing from the locator, for starters.

It is a work in progress, but major issues & broken links have been repaired, new look has been established, store locator has been updated. A few of the product landing pages have been worked on….more to come!

Pautzke Home Page

Home Page

Color and Pop!  A new slider, angled content areas and creative headlines give the home page an all new look.

Fire Blog

A popular feature of this website – with hundreds of informative articles, new content added weekly.

Pautzke Store Locator

Store Locator

Handy for any manufacturer or distributor! Locations are uploaded and managed with a .csv document.

Pautzke Apparel


Apparel is the newest category added to this extensive product line. WooCommerce shopping cart.

Design Should Be User Friendly & Visually Stimulating!


New product Page


Custom product landing pages have been developed to add interest and content in place of the standard WooCommerce category pages.


ORIGINAL product Page

And It Should Be …